Eternals reign supreme at the box office With a debut of $ 71 million


Eternals reign supreme at the box office With a debut of $ 71 million

The movie “Eternals” rose to the top of the weekend box office charts, fueled by the Marvel fandom. However, the superhero movie’s $ 71 million premieres were just short of more optimistic estimates, which saw the film open between $ 75 million and $ 80 million. This may be an indication that the bad reviews of “Eternals” hindered its success, or it could be a clue that the underlying intellectual property, the concept of a group of god-like aliens, did not. resonated just as well as adaptations from earlier comics. . Marvel has successfully introduced lesser-known heroes to moviegoers and established profitable franchises with them, like Guardians of the Galaxy, but this series received a boost from critics and debuted before anyone heard of it. talk about COVID.

Despite this, “Eternals” had the fourth best opening weekend of all films during the Pandemic Era, behind Marvel’s “Black Widow” ($ 80.3 million) and “Shang-Chi and Legend of the Ten Rings “($ 75.3 million), as well as Sony’s” Venom: Let There Be Carnage “($ 90 million), based on a Marvel comic. That’s an impressive number – and any other studio would love to have a premiere like this for their film, especially given the tough theatrical market – but it’s hard not to see it as falling short of the lofty goals of Marvel. Heavy is the head that carries the box office throne, and so on. “Eternals” grossed $ 90.7 million internationally, bringing its total to $ 161.7 million. South Korea, UK, France, Mexico and Australia are among the key markets where the film is shown.

Chloe Zhao, who directed Oscar-winning “Nomadland,” directed “Eternals,” but critics have complained that the image is heavy on exposure and not very funny. It holds the dubious distinction of being the only Marvel movie to receive a “rotten” rating on Rotten Tomatoes, with just 47% of reviews indicating positive reviews. Audiences were also unimpressed with Zhao’s efforts, giving the image a mediocre CinemaScore “B”, which marks a low point for the MCU.

“You have to put things in perspective,” says Jeff Bock, Exhibitor Relations Analyst. “That kind of result would be a major hit for any other studio.” The critical reception of “Eternals,” however, is of concern to Disney, as it will impact word-of-mouth in the future. In its second or third weekends, the box office could see a significant drop. “

Angelina Jolie, Gemma Chan, Salma Hayek and, in a “Game of Thrones” mini-reunion, Richard Madden and Kit Harrington both star in “Eternals,” which has a large cast.

Other films on the market had to settle for leftovers as “Eternals” loomed large. At $ 7.6 million, the adaptation by Warner Bros. and Legendary from Frank Herbert’s sci-fi classic “Dune” came in second, bringing its national total to $ 83.9 million. A few days after the first entry into the Dune Verse came out in theaters, a sequel was officially lit up. Timothée Chalamet, Oscar Isaac, Javier Bardem, Zendaya and Rebecca Ferguson star in Denis Villeneuve’s film.

“No Time to Die,” produced by MGM and United Artist Releasing, came in third with $ 6.2 million, bringing the spy film’s total to $ 143.1 million. The photo, which is Daniel Craig’s farewell release as 007, will be available for digital rental next week, just 31 days after its theatrical premiere. Most major releases air on demand after 45 days, which is much less time than before the outbreak when studios offered theaters a 90-day window of exclusivity.

At $ 4.5 million, Sony’s “Venom: Let There Be Carnage” was fourth on the charts. The sequel to the symbiote grossed $ 197 million in the United States. “Ron’s Gone Wrong,” an animated adventure from Twentieth Century Studios, rounded out the top five with $ 3.6 million. This brings total domestic revenue to a pitiful $ 17.6 million.

Neon’s “Spencer” opened for $ 2.1 million in just under 1,000 theaters in the arthouse industry. The film, which stars Kristen Stewart as Princess Diana in a chameleonic performance, will likely be a key contender in the awards race. If he wants to make a profit, he will have to continue generating buzz and word of mouth.

“Eternals” is a pivotal moment in Marvel’s development. With “Avengers: Endgame,” the studio said goodbye to some of its most well-known heroes, like Robert Downey Jr.’s Iron Man and Chris Evans’ Captain America, and now they must replace the vacuum cleaner with a new cast of renowned superhero. At the same time, the studio is moving more into the streaming business with shows like “WandaVision” and “Loki”. Marvel has made much of its intention to give Zhao artistic freedom with “Eternals,” but its decisions may have alienated some readers.

“In terms of plot, this movie didn’t follow the Marvel plan,” Bock explains. “Audiences are now expecting some type of Disney and Marvel movie, and it’s off the beaten track.”


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