London-based global social impact company The World We Want has announced the launch of ‘We For India: Saving Lives, Protecting Livelihoods’, a global digital broadcast expected to generate over Rs 25 crore for Covid relief -19 in India.
The three-hour digital fundraiser will feature more than 100 celebrities from the worlds of film, music, comedy and sports, broadcast live on Facebook around the world on Independence Day (August 15, Sunday ) at 7:30 p.m.
The event will offer viewers around the world the opportunity to donate in real time to aid post-Covid-19 missions and provide vital preventive measures against future waves. For the event, the company partnered with Reliance Entertainment and Give India, the non-profit online donation platform.
Musicians and movie personalities like Ed Sheeran, AR Rahman, Farhan Akhtar, Arjun Kapoor, Farah Khan, Farhan Akhtar, Imtiaz Ali, Jaaved Jaaferi, Javed Akhtar, Kabir Khan, Kalki Koechlin, Karan Johar, Mick Jagger, Parineeti Chopra, Prabhudeva, Rahul Bose, Rajkumar Hirani, Rajkummar Rao, Saif Ali Khan and Sonu Sood are among the many celebrities participating in the fundraising program.
Natasha Mudhar, Founder of WWW, said: “Globally, the pandemic has had a huge impact with loss of life and economic fallout. Although society has battled the pandemic in different corners of the world, the aggressive nature of the second wave in India has made us aware of the real devastation caused by the virus. The impact of Covid-19 in India from a socio-economic perspective is unfolding in real time, and without action, the impact will be prolonged for a whole generation. “
“We For India” will feature engaging content, including celebrity support video messages, interactions with frontline heroes and immersive fitness challenges delivered to homes as the world joins the Indian people. The show will also feature medical professionals who will share their experiences and urgent needs to stay safe.
“Millions of people have lost a family member, while millions more face severe economic hardship, either from the costs of medical treatment or from losing their livelihoods as a result of the lockdowns. ‘We For India’ aims to highlight the urgent and sustained action needed on the ground, but also initiates the first line of support by mobilizing global attention and contributions to the cause to inspire much needed action, ”adds Mudhar. .
International stars supporting the event include singer Ed Sheeran, activist Annie Lennox alongside daughter and fellow musician Lola Lennox and Rolling Stones founding member Mick Jagger, UNICEF Goodwill Ambassador Nancy Ajram, motivational speaker Jay Shetty, among others.
Proceeds from the event will be used to provide essential facilities such as oxygen concentrators, cylinders, ventilators and essential medicines as well as intensive care units. The funds will also be used to support staff at vaccination centers and those who have lost their livelihoods due to Covid-19.
“Our goal here is not to act in the short term, but to support the long-term recovery of those affected by the pandemic. The funds we generate will go a long way in positively changing the lives of families and we hope that our actions will inspire a national wave of support that can sustain the recovery. “We For India” is a testament to the fact that the global brotherhood is with India and that together we can defeat this pandemic. The pandemic is not over until it is defeated in all countries, ”Natasha explains.