Organic India Congratulates Indian Agriculture Heroes with Dharti Mitr Award at Dadasaheb Phalke International Film Festival 2022

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Recognizing the contribution of farmers in strengthening the entire organic farming ecosystem, Organic India Private Limited (“Organic India”), in association with the prestigious Dadasaheb Phalke International Film Festival, congratulated the top 5 farmers organic with Dharti Mitr awards while celebrating the greatness of Indian Cinema and commemorating 75 years of Independence (Azadi ka Amrit Mahotsav).

The Dharti Mitr Awards instituted by ORGANIC INDIA in 2017 to honor and recognize the efforts of organic farmers across the country not only in growing crops without chemical inputs but also in balancing the ecosystem and creating role models innovative and independent. The Dharti Mitr Awards also provide a platform for organic farmers across the country to share their innovation and cross-reference their learnings. The winner of the first Dharti Mitr Award 2017, Mr. Bharat Bhushan Tyagi, was awarded the Padma Shri, the fourth highest civilian honor in India in 2019.

The winners of the Dharti Mitr Awards 2021, congratulated by Bollywood actress Lara Dutta and Col. Tushar Joshi during the Dada Saheb Phalke International Film Festival, was Nathani Upendrbhai Dayabhai from Gujrat who won the top prize from INR. 5 Lakhs, Malleshappa Gulappa Bisirotti from Karnataka who won the second prize in INR. 3 Lakhs the third price of INR. 1 Lakhs each went to Devaraddi Agasanakoppa from Karnataka, Rawal Chand and Urmila Ur Rubi Pareek from Rajasthan.

Speaking at the event and expressing her gratitude towards the tireless efforts of the farmers, Subrata Dutta, Group Managing Director, Organic India, said, “Our farmers play a crucial role for the ecology, economy and society in general. We have conceptualized the Dharti Mitr Awards to celebrate our relationship with individual farmers which is built on interdependence – an approach which aims to build their trust and the main aim of the event is to highlight outstanding innovations from the farmer in the field of organic farming.

Speaking on Organic India’s efforts, William Nanda Bissell, Chairman of Fabindia said, “Organic India instituted the Dharti Mitr Awards four years ago and this year it has come back bigger and brighter in collaboration with the prestigious Dadasaheb Phalke International Film Festival (DPIFF). Organic agriculture plays an important role in the sustainable and environment-friendly growth of India. This appreciation and recognition by Organic India will build farmers’ confidence and strengthen the ecosystem of organic agriculture in India. Organic India is an essential part of our efforts to set new growth benchmarks driven by ESG values.

Organic India is currently working with over 2,200 farmers across the country to create favorable economic, environmental and social ecosystems, as well as to promote healthy lifestyles and conscious living through sustainable and regenerative organic agriculture. Over the past few years, Organic India has worked rigorously to train farmers and provide educational opportunities that enable self-sufficiency and the development of skills that can be passed on to future generations.

Welcoming the initiative, Dr Ashok Yadav, Advisor to the Ministry of Agriculture, said, “The event recognized the outstanding efforts of organic farmers. We would like to congratulate all of the entrants and winners who are the unsung heroes of the agricultural landscape. Over the past 4 years of my association with Dharti Mitr, we have witnessed increased participation and excitement and we look forward to seeing more innovation in the segment that will add to the global movement of organic farming to help the world reach the true meaning. of sustainable development. »

Organic India received over 100 nominations from farmers across the country, after which a rigorous selection process involving review of each entry, followed by a farm tour and personal interview, was undertaken by the jury.

About Organic India

ORGANIC INDIA is involved in the manufacture, trade, export and import of all kinds of Herbal Infusions, Ayurvedic Medicines and Preparations, Herbs, Herbal Products, Tea, food and organic products. At the heart of ORGANIC INDIA is their commitment to be a living embodiment of love and consciousness in action. Their products are made in India and reach consumers around the world with a message of interdependence and oneness with nature. https://www.organicindia.com/

Organic India is part of Fabindia Group, a consumer lifestyle platform with an established heritage of 62 years focused on authentic, sustainable and traditional Indian lifestyle products. Fabindia is a unique business model of sustainable rural employment that has created a base for over 50,000 artisans through contract manufacturers and over 2,200 farmers engaged directly and 10,300 farmers engaged through associates in India. For more information visit http://www.fabindia.com

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