PepsiCo Launches Sixth Annual Rolling Remembrance American Flag Relay to Support Children of Fallen Patriots Foundation


To honor the military heroes who lost their lives in the service of the United States, 36 PepsiCo drivers – who are military veterans themselves – will participate in a cross-country relay, carrying an American flag for the first time on a UH-60M Blackhawk helicopter in Afghanistan during Operation Enduring Freedom between 51 stops nationwide along normal trade routes.

As a like-minded partner, JetBlue, in partnership with its crew member resource group Vets in Blue, kicked off this year’s relay on October 3 with a crew of veterans, flying the American flag of that of New York John F. Kennedy International Airport (JFK) until its first stopover at Seattle aboard his Vet in Blue plane. The flag now travels the remainder of its 8,687-mile ground trip across the United States and will end at PepsiCo headquarters in Purchase, NY on Veterans Day (Thursday November 11). The annual event is organized in partnership with PepsiCo’s employee resource group, PepsiCo Valor, which supports seasoned PepsiCo employees and veterans in communities across the country. This year’s veteran pilots include:

  • Bulmaro Mendoza, a veteran of the US military
  • Luis (Lou) Martinez, a United States Marine Corps veteran who served in Okinawa, Japan
  • Pablo Barajas, a U.S. Army veteran who twice served in Iraq
  • Javier Castorena, a United States Marine Corps veteran who served in Japan and South Korea

“After hosting Rolling Remembrance virtually last year, we are very proud to have it back on the field for our sixth year,” said Jim Farrell, senior vice president of operations, PepsiCo Beverages North America Central Division and executive sponsor of PepsiCo Valor. “Honoring the sacrifices of these military heroes, supporting their families with the Children of Fallen Patriots Foundation and recognizing our own military veterans at PepsiCo is a special occasion for us every year. “

About 25,000 children have lost a parent during military service over the past 35 years. Through scholarships and educational counseling, the Children of Fallen Patriots Foundation is helping to fill the 25 $.000 difference between government assistance programs and the cost of a four-year degree that academics face. To donate to the Children of Fallen Patriots Foundation, visit

“We are grateful for PepsiCo’s partnership and for supporting us in this commitment since 2015,” said David Kim, co-founder and CEO of the Children of Fallen Patriots Foundation. “Investing in the education of the children of military personnel who have lost a parent in the line of duty is one of the best ways to honor those who lost their lives defending our country. ”

Since 2015, the PepsiCo Rolling Remembrance relay has raised $ 1.2 million in donations to the Children of Fallen Patriots Foundation.

About the Children of Fallen Patriots Foundation
Fallen Patriots honors the sacrifices of our fallen military heroes by ensuring the success of their children through their college education. Since 2002, Fallen Patriots have provided more than $ 49 million in total assistance, including scholarships and educational advice to more than 2,100 children of military personnel who have lost a parent in the line of duty. Nearly 25,000 children across America will need future help.

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About PepsiCo
PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion in net revenue in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that each generate more than $ 1 billion in estimated annual retail sales. Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning with determination. “Winning with Purpose” reflects our ambition to win sustainably in the market and to integrate the goal into all aspects of our business strategy and our brands. For more information visit

CONTACT: Gabriella Long, [email protected]

SOURCE PepsiCo, Inc.

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