Skincare brand CeraVe, developed by dermatologists, seeks to improve sun protection habits for the next generation

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Dr. Amy Brodsky partners with leading dermatologist-backed skincare brands to launch the Sun Heroes initiative to improve sun safety education in schools nationwide

NEW YORK, June 14, 2022 /PRNewswire/ — CeraVe, the #1 Dermatologist Recommended Skincare Brand in United States1 in partnership with fellow L’Oreal dermatology beauty brand, La Roche-Posay, announced a new initiative in collaboration with board-certified dermatologist Dr. Amy Brodsky, MD to bring sun safety programs to elementary schools nationwide. Sun Heroes is an educational program that provides healthcare professionals with an informative and engaging curriculum and resources to teach sun-safe behaviors and educate a new generation about the importance of proper sun protection in the early years. childhood.

Check out the interactive multi-channel press release here: https://www.multivu.com/players/English/9029851-cerave-dermatologist-launch-sun-heroes-to-improve-sun-safety-education/

Long-Term Impacts of Childhood Sun Damage
According to the American Academy of Dermatology Association, skin cancer is the most common cancer in United States2and childhood sun damage is a major factor in the development of skin cancer in adulthood.3 Many children across the country are exposed to worrying levels of UV radiation due to poor sun protection habits, including improper use of sunscreen. According to the Skin Cancer Foundation, the diagnosis of melanoma in adolescents and young adults has increased by 253% over the past 40 years4and melanoma is one of the most common cancers in young adults under 305.

Sun Heroes Educational Program
To help reverse the trend of increasing sun damage during adolescence, Dr. Amy Brodsky worked with CeraVe and La Roche-Posay to develop a program designed to protect children from the sun and ultimately reduce skin cancer at all ages by teaching them healthy sun habits early.

The Sun Heroes program is open to all passionate, motivated, and energetic licensed healthcare professionals across the country who are dedicated to making an impact as Sun Heroes in their own local community schools. The educational program provides licensed healthcare professionals with a curriculum and resources to teach sun protective behaviors in elementary schools across the United States. As part of the scheme, each licensed healthcare professional receives a sun safety kit for each participating child, including sunscreen samples from CeraVe and La Roche Posay, a Sun Hero sunglasses “swag” and a UV wristband and more so to ensure children are fully equipped to apply their learning from the classroom to home and inspire a lasting ripple effect of sun care and sun safety.

“I created Sun Heroes in partnership with CeraVe and La Roche-Posay because I am passionate about reducing the number of skin cancers in our lifetime and believe that early education is the way to do that. achieve,” says the board-certified dermatologist and founder of Sun Heroes. , dr. Amy Brodsky. “To date, we have 136 licensed health care providers registered to be Sun Hero, and more than 8,000 elementary school students across the United States have participated in the Sun Hero program, who are now better informed about safety at the sunshine thanks to that!”

“As a therapeutic skincare brand committed to working with dermatologists to help improve patient outcomes, we recognize that there is a huge need for skin cancer prevention and sun habits. safer for people of all ages,” said Jaclyn Marrone, Vice President of Marketing at CeraVe. “We believe the benefits of developing safe sun habits and learning about skin health education at an early age are monumental. We are inspired by Dr. Brodsky and his commitment and are thrilled to be part of his mission to help prevent skin cancer in the next generation.

As an extension of the Sun Heroes initiative, CeraVe is sponsoring Sun Safety Day at Wrigley Field in partnership with Dr. Brodsky on Saturday June 18, as the Chicago Cubs take on the Atlanta Braves. Dr. Brodsky founded Sun Safety Day in 2012 to raise awareness of the importance of sun protection for all ages and to educate families on the importance of sun protection habits. On June 18, the first 40,000 fans to attend the Cubs-Braves game will receive a sample of CeraVe AM Facial Moisturizing Lotion SPF 30 or La Roche-Posay Anthelios Mineral Non-Tinted SPF 50. Samples will be distributed at all doors of Wrigley Field and at Gallegher Way. Additionally, CeraVe will provide sun safety tips at multiple touchpoints throughout the game to ensure a safe, educational and fun day for everyone.

Including its line of hydrating mineral sunscreens for face and body, dermatologist-developed therapeutic skincare brand CeraVe offers a variety of products that contain the combination of ceramides 1, 3 and 6-II that are essential to restore and maintain the natural barrier of the skin. For more product information and skincare tips, visit CeraVe at www.cerave.com and on Facebook, Instagram and Twitter.

To learn more about Sun Heroes and get involved, visit beasunhero.com.

1 IQVIA, ProVoice Survey, 12 months ending January 2022
2 https://www.aad.org/media/stats-skin-cancer
3 https://beasunhero.com
4 https://clairemariefoundation.org/why-is-melanoma-striking-so-many-young-men/
5 https://www.cancer.org/cancer/cancer-in-young-adults/cancers-in-young-adults.html

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a full line of products containing essential ceramides and patented MVE technology to help restore the skin’s natural protective barrier. CeraVe offers a complete line of skin care products to follow the steps recommended by dermatologists: cleanse, treat, moisturize and protect. The brand’s mission is to provide therapeutic skin care for everyone. For more information, visit the brand on Facebook, Instagram, Twitter or at www.cerave.com.

About L’Oreal
L’Oréal has been dedicated to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group achieved a turnover of €25.8 billion in 2016 and employs 89,300 people worldwide. World leader in beauty, L’Oréal is present in all distribution networks: mass distribution, department stores, pharmacies and parapharmacies, hair salons, travel retail, branded retail and e-commerce. Research and innovation, together with a dedicated research team of 3,870 people, are at the heart of L’Oréal’s strategy, serving beauty aspirations all over the world. L’Oréal’s 2020 sustainability commitment “Sharing Beauty With All” sets ambitious sustainability goals across the entire value chain of the Group. More information on www.loreal.com.

SOURCE CeraVe

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